Brand partnerships, recipe development, and modern Jewish food storytelling.
I’m Amy Kritzer Becker, cookbook author, Food Network contributor, culinary-school-trained chef, and the cook behind What Jew Wanna Eat. For more than a decade I’ve teamed up with food, lifestyle, and travel brands to develop recipes, create sponsored content, host cooking demos, and tell modern Jewish food stories that don’t read like marketing copy.
Brands I’ve Worked With
As Featured In
Ways to work together
Original recipes built around your product
I develop, test, and shoot original recipes that put your food, appliance, or ingredient at the center of the dish. Published here on the blog and on Instagram — fully on-brand without reading like an ad.
Blog posts, social, and short-form video
Long-form sponsored posts with custom photography, Instagram and TikTok content with hooks that actually perform, and YouTube-style cook-alongs. Honest reviews, never copy-paste.
Ongoing partnerships and retainers
Multi-month or annual partnerships covering holiday tentpoles (Passover, Rosh Hashanah, Hanukkah) and product launches. Includes a content calendar, recipes, social, and a media-kit refresh.
Live classes, demos, and on-camera
I teach classes and host live cooking demos for synagogues, JCCs, federations, and conferences. Open to travel. Recent stops include St. Louis, Kansas City, Austin, and the Mid-Atlantic.
Coverage for food, travel, and tourism boards
Editorial coverage of press trips, brand events, and product launches — blog post, Instagram coverage, and a dedicated email feature. See the travel page for past trips.
Sweeps and editorial reviews
Honest reviews and giveaway hosting for cookbooks, kitchenware, kosher products, and Jewish gift items. Built to drive follows, signups, and a measurable lift in brand awareness.
Recent recipe partnerships
A small sample of past brand collaborations — each is an original recipe developed for the partner.
Sponsored Instagram posts
A sample of recent sponsored content — reels and posts created for brand partners.
#OwnYourStar Hanukkah campaign — celebrating Jewish pride with latkes, menorahs, and a call to stand up to antisemitism.
View on Instagram →
Hanukkah Ugly Sweater Cookie Kit — decorating dreidel and menorah cookies for the holiday season with the family.
View on Instagram →
Lox and Cream Cheese Crostini on Hand Braided Brioche — a New Year’s appetizer featuring Bakerly’s buttery brioche loaf.
View on Instagram →From inquiry to published recipe
Inquiry
You send a brief: the product, the holiday or season, the deliverables you want. I respond within two business days with a rate and a content concept.
Brief & recipe development
We agree on a recipe direction together. I develop, test, and tweak until it’s a dish I’d actually serve at my own Seder. You see the recipe before shoot day.
Shoot & write
Full editorial-quality photography in my home kitchen, plus the long-form post copy and short-form social caption. One round of revisions included.
Publish & promote
Post goes live on the blog with a dedicated newsletter and Instagram/TikTok feature. Performance recap sent two weeks after publication.
What brands say
Amy has been unbelievable to work with over the last three-plus years. Not only is she a creative genius when it comes to ingredient inclusion, she also creates really unique finished items, and her photos bring her recipes to life. Strong work ethic, efficient, and very timely. Overall, a great person to work with.
What Jew Wanna Eat is a fantastic site for any company looking to reach a highly engaged, food-oriented audience. We worked with Amy to promote our nationwide produce offerings, and we could not have been happier. Talented photographer and food designer; brand copy and social media strategy is very sophisticated. Our partnership led to a significant increase in brand awareness and a quantifiable takeaway in email signups.
When we partner with a food blogger, we have to trust that the recipes are original, well-tested, and most importantly, delicious. We get all that and more with Amy. Her recipes show a high level of creativity and technical skill, plus she's responsive and easy to work with. An all-around A+ in our book.
What event hosts say
Amy is an amazing chef full of wit, humor, and charm. She is creative and able to lead and engage both small and large groups in learning excellent culinary delights. At the JCC of Austin we have used her talents numerous times and enjoyed each experience. I highly recommend bringing her talents to any community.
Amy's event was the most talked about and enjoyed of our whole year. My board is begging me to repeat it. She was extremely knowledgeable about new Jewish recipes and gave me many choices and suggestions for a successful event.
Amy Kritzer Becker did a delightful job in St. Louis leading a cooking class, a cooking demo, and a TV-style cooking show. Amy is engaging, funny, creative, and of course cooked mouthwatering food for our guests. We would gladly welcome Amy back to St. Louis again.
We loved working with Amy! She made Jewish food cool, even for foodies. We loved Amy's style and adaptability working with our group. We had her teach at a cooking and Jewish Food Justice Retreat and she had rave reviews, plus some fans in the group recognized her work. It was like having a celebrity as our educator. Professional, easy-going, and adaptable.
Amy mixes her passion for Jewish cooking with a heaping spoonful of warmth and personality. Her creative twist on Jewish recipes was a big hit in our community, and we look forward to having her back.
Frequently asked
Quick answers for event hosts, brand managers, producers, and anyone trying to figure out if Amy is the right collaborator.
Who is Amy Kritzer Becker?
Amy Kritzer Becker is a Jewish food expert, cookbook author, recipe developer, and culinary-school-trained chef. She founded What Jew Wanna Eat in 2010, wrote Sweet Noshings: New Twists on Traditional Jewish Desserts (Sterling Epicure, 2016), and serves as President of ModernTribe, where she designs original Judaica. She has been featured on Nickelodeon, The Drew Barrymore Show, Good Morning America, Food Network, NPR, and The New York Times.
What is Sweet Noshings, Amy Kritzer Becker’s cookbook?
Sweet Noshings: New Twists on Traditional Jewish Desserts is Amy’s 2016 cookbook from Sterling Epicure (Quarto Publishing Group), ISBN 9781631061790. It reimagines 30 classic Jewish desserts — babka, rugelach, hamantaschen, halva, and more — with modern flavors and Texas-inspired twists. The book has been featured by Food Network, Bon Appétit, and major food media. Read more and order →
Does Amy Kritzer Becker design menorahs and Judaica?
Yes — Amy is the President of ModernTribe and designs original Judaica products there, including the Pickle Menorah, the Gold Floral Lily Menorah, exclusive Hanukkah pajamas, blankets, and seasonal collections. Her full collection of designs is at moderntribe.com/collections/amy-kritzer-becker.
Is Amy Kritzer Becker available as a Jewish food speaker?
Yes — Amy speaks at JCCs, synagogues, federations, day schools, Jewish community programs, corporate events, and festivals. Her live cooking demos and holiday-themed talks combine recipe instruction with Jewish food history and culinary storytelling. In-person and virtual engagements both available. Email [email protected] for rates and dates.
Does Amy Kritzer Becker develop recipes for food and beverage brands?
Yes — Amy develops original Jewish, kosher, and weeknight recipes for food, beverage, kitchenware, and CPG brands. Engagements range from a single sponsored recipe to ongoing partnership retainers with blog, social, and video deliverables. Past brand partners include OXO, Manischewitz, Bob’s Red Mill, and Whole Foods. Reach out to [email protected] to discuss your campaign.
Is Amy Kritzer Becker available for TV, podcast, and media appearances?
Yes — Amy is a working on-camera Jewish food expert. Past appearances include Nickelodeon, The Drew Barrymore Show, Good Morning America, Food Network, NPR, and major morning shows. She is available for holiday-themed segments year-round, with deepest expertise around Hanukkah, Passover, and Rosh Hashanah. Email [email protected] for booking.
How do I hire Amy Kritzer Becker for a brand partnership or recipe project?
Email [email protected] with a short description of your brand, the campaign goal, the deliverable type (recipe + blog post, recipe + Reel, multi-piece series, retainer), timing, and budget range. Amy responds within 1–2 business days and typically takes on a small number of new partnerships each quarter.
Which brands has Amy Kritzer Becker worked with?
Recent brand partnerships include OXO, Manischewitz, Bob’s Red Mill, Tnuva, Whole Foods, Aroma Espresso Bar, and the Israeli Ministry of Tourism. Press coverage includes The New York Times, Wall Street Journal, Food & Wine, Bon Appétit, Food Network, Nickelodeon, The Drew Barrymore Show, Good Morning America, and NPR. See the press page for the full list.
Let’s build something together
I take on a small number of brand partnerships each quarter so I can give every recipe the time and testing it deserves. Email [email protected] for current rates, available slots, and a media kit.
Email Amy See press & features
Disclosure: I’m occasionally compensated for sponsored partnerships and product reviews. All opinions are my own.