Shmear Campaign

Ode to a bagel. 

Y’all know how much I love bagels. I make my own. I Instagram them constantly. I truly feel like most disagreements could be solved over a bagel, lox and schmear. Bagels are bae.

Now Einstein Bros. Bagels have started their (and creatively timed) Shmear Campaign (that’s not a typo! LOL!) What’s a Shmear Campaign? Here’s how it works. Einstein Bros. is trying to wipe out negativity on social media. Cool, right? Just tweet compliments to your friends using the hashtag #ShmearCampaignPromo and you’ll get a promo coupon for a free Shmearful!

So cute, right? These mini bagels are stuffed with shmear! My favorite is the everything bagel one, duh. (I even made my own version of lox and schmear stuffed bagels here!) The Shmearfuls come in in six delicious flavors – Pretzel & Beer Cheese, Jalapeno Cheddar & Plain Shmear, French Toast & Maple Shmear, Everything & Plain Shmear, Asiago Parmesan & Plain Shmear, and Plain & Plain Shmear. And on Tuesday, August 8th, just bring a frenemy (or even just your friend) into your local Einstein Bros. Bagels, and you’ll get buy one get one free on the Shmearfuls when you use code words “Shmear Joy”! More details here. Making the world a better place. One bagel at a time!

This post is sponsored by Einstein Bros. Bagels, but all opinions are my own. Thanks for supporting WJWE! Jew rock.