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Sparrow Mart LA

Published by Amy Kritzer Becker on August 2, 2018
Amy Kritzer Becker
By Amy Kritzer Becker
Author of Sweet Noshings · as seen on Food Network, GMA & The NYT

Does felt gefilte fish taste better than real gefilte fish?? This pressing question and more answered with Sparrow Mart LA at The Standard in Downtown LA!

Sparrow Mart LA-24

I know this looks like a completely candid photo of me food shopping in the kosher aisle, but it was way more exciting. Hold onto your borscht, because everything you see is made of felt! Whaaaaa.

We made a special trip to LA for my boyfriend’s birthday and for the media opening of Sparrow Mart! The all-felt supermarket. It felt like beshert that they fell on the same day.

Sparrow Mart LA

The Sparrow Mart is the brainchild of the genius Lucy Sparrow and is at The Standard in Downtown LA just for August 2018. It’s free, just show up from 11am – 9pm any day except Monday. 31,000 (!!) felt grocery items, all made by hand, and all for sale! Starting at only $5 for one-of-a-kind art. So cool, right? It is hard to even describe or grasp in photos, so you must go in person if you can.

I love all supermarkets (I even worked in one during culinary school!) but I could spend hours in this one.

Sparrow Mart LA

Everything from sushi to meat to cigarettes to soda to Spam!Sparrow Mart LA

Fruit to liquor to cereal to candy to tampons! Even the shelves were felt.Sparrow Mart La 13

Just the essentials. Filled up my cart with goodies!Sparrow Mart La 6

Everything that was once alive has a face- fun fact! Sparrow Mart La 9

Watermelons have feelings too!Sparrow Mart La 14

Even the ATM machine is felt! It dispenses felt money!

Sparrow Mart LAI ran to the mother load- the kosher section of course.Sparrow Mart La 7 How cute is the gefilte fish!?Sparrow Mart LA Ex-Lax has never been so adorable.Sparrow Mart LA Birthday boy in front of his favorite seafood.Sparrow Mart LA Fun fact again- all the meat was weighted to be accurate!Sparrow Mart LA I asked Lucy how she decides which products to make. She goes for the ones with the most interested packaging. Like my fave Cel-Ray!
Sparrow Mart La 16 And gorgeous gefilte fish!Sparrow Mart La 20

Our loot! Which felt item would you buy?Sparrow Mart La 18We were lucky enough to stay at The Standard too. How adorable is the all yellow 24/7 Restaurant.

Sparrow Mart

We were upgraded to a Wow! Suite, which more than lived up to its name.Sparrow Mart La 3

The bathtub easily fit four people. Not that we tried.Sparrow Mart La 4

Their Rooftop Pool + Bar is equally as amazing. A heated pool, DJ, waterbed pods and these adorable topiary dogs!Sparrow Mart La 21 Plus, these views.Sparrow Mart LA

I want my next bed to be a waterbed pod. Anyone know where I can get one??Sparrow Mart La

We had time after Sparrow Mart for a little more birthday LA fun! Meandering and (non-kosher) noshes at Grand Central Market.

Sparrow Mart LA

Dinner and Orsa & Winston was AMAZING! I highly recommend it for special occasions. <3Sparrow Mart La 25 And The Broad Museum is a must! My kind of modern art.
Sparrow Mart La 26

Thanks to The Standard + Sparrow Mart for the media hotel room/media pass for this special trip!

About the chef

Amy Kritzer Becker

Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef. Featured on Nickelodeon, The Drew Barrymore Show, Good Morning America, the New York Times, and Food Network.

Read Amy’s story·Get the cookbook·Work with Amy

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Amy Kritzer Becker

Amy Kritzer Becker

Amy Kritzer Becker is a Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef behind What Jew Wanna Eat — a modern Jewish food blog redefining heritage recipes since 2010. Her recipes have been featured in Food Network, Bon Appétit, Forbes, Good Morning America, and the New York Times.

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1 Comment

  1. Harissa Chicken Tacos - What Jew Wanna Eat says:
    August 7, 2018 at 5:56 AM

    […] I have been even busier than normal. We were just in LA shopping for felt food (totally normal). Before that was San Diego for my future sister-in-law’s bachelorette, and […]

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Amy Kritzer Becker

About the Chef

Amy Kritzer Becker

Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef. Featured on Good Morning America, the New York Times, and Food Network.

Read Amy’s story → Get the cookbook → Work with Amy →
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