logologologologo
  • Home
  • About
    • About WJWE
    • What’s a Bubbe?
    • Culinary School
  • Recipes
  • Travel
  • Cookbook
  • Work With Me
  • Press
  • Contact
  • ModernTribe
✕

Shhmaltz Austin

Published by Amy Kritzer Becker on February 13, 2014
Amy Kritzer Becker
By Amy Kritzer Becker
Author of Sweet Noshings · as seen on Food Network, GMA & The NYT
Shhmaltz Austin

I wrote the below review as part of the Austin Food Blogger’s Alliance’s Annual City Guide. I’ll post the link to the whole piece when it’s finished! There will be tons of great tips if you plan on visiting or live in Austin.

Shhmaltz Austin

Shhmaltz Austin

Austin, Texas is known to have a booming food scene. But it’s more migas and BBQ than bagels and knishes. “Shhmaltz,” which literally means chicken fat (and is also slang of overly sentimental), may not be the first name you would think of for the vegetarian Jewish-style food truck, but their tasty sandwiches and sides you won’t soon forget.

Shhmaltz Austin
Owner Julia Hungerford grew up Jewish and vegetarian in Knoxville, TN. But her love of meat-free cuisine really  grew when she visited Israel at age 11, where it was much easier to find a vegetarian meal thanks to the kosher diet. Vegetarian cuisine was not prevalent in East Tennessee, but The Falafel Hut in Knoxville. had the best falafel she had ever tasted. The restaurant has since closed, but it remains a big influence.  Hungerford’s Polish grandmother also influenced her cooking.“My grandmother is a great cook. She didn’t have recipes, you just put these things together.”
As an adult, Hungerford worked in the food industry, and took it as fate when a friend was selling her food truck. She purchased it and fulfilled her dream of opening a deli a little over a year ago. Hungerford recognized that vegetarian food does well in Austin. Vegetarian Jewish deli was a niche not currently being filled, and she wanted to supply fresh, local deli food.
Shhmaltz AustinHungerford evolves the menu as her tastes change, and tries to incorporate local Austin ingredients whenever possible. She makes her own kombucha in-house, and most of the recipes can be made vegan or gluten-free. Hungerford has also been playing around with raw recipes.

The menu items are named after Jewish writers and artists.  Some standouts are the “Harvey P” Reuben, with seitan “pastrami” with fresh cabbage instead of sauerkrait on marble rye with a vegan smoky sweet chipotle Russian dressing and the “Art Spiegelman” Pattymelt with crispy falafel and melted Swiss cheese.. Most of the recipes can also be made vegan. Home-brewed Kombucha and the house made pickle sampler are also must-tries.

Shhmaltz Austin

The Harvey Pekar Vegan Reuben

Shhmaltz Austin

Shhmaltz

913 East Cesar Chavez, Austin, 78702

Hours: Tuesday – Saturday 12 – 4pm

About the chef

Amy Kritzer Becker

Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef. Featured on Nickelodeon, The Drew Barrymore Show, Good Morning America, the New York Times, and Food Network.

Read Amy’s story·Get the cookbook·Work with Amy

Share
Amy Kritzer Becker

Amy Kritzer Becker

Amy Kritzer Becker is a Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef behind What Jew Wanna Eat — a modern Jewish food blog redefining heritage recipes since 2010. Her recipes have been featured in Food Network, Bon Appétit, Forbes, Good Morning America, and the New York Times.

Related posts

Pomegranate Brisket with Avocado Cilantro Aioli
June 1, 2026

The 20 Best Jewish Main Dishes


Read more
homemade lox
May 29, 2026

20 Jewish Breakfast & Brunch Recipes (Bagels, Shakshuka & More)


Read more
How to braid 6-strand challah
May 28, 2026

20 Best Jewish Bread Recipes (Challah, Bialy & Bagels)


Read more

2 Comments

  1. Jan says:
    February 13, 2014 at 8:38 PM

    Harvey Pekar was a proud Clevelander, where I live! I’m sure he would approve having a sandwhich named after him!

    Reply
    • Amy Kritzer says:
      February 14, 2014 at 9:47 AM

      That’s awesome! It’s a tasty sandwich too 🙂

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rate This Recipe




Search WJWE

✕
Amy Kritzer Becker

About the Chef

Amy Kritzer Becker

Jewish food expert, cookbook author of Sweet Noshings, owner of ModernTribe, and culinary-school-trained chef. Featured on Good Morning America, the New York Times, and Food Network.

Read Amy’s story → Get the cookbook → Work with Amy →
Modern Jewish Gifts from ModernTribe

As Seen In

The New York Times The Washington Post The Wall Street Journal Good Morning America TODAY Show NPR Cosmopolitan Food Network HuffPost Good Housekeeping BuzzFeed Parade

What’s Popular Now

Quick Amba Sauce Recipe
Quick Amba Sauce Recipe
How to Make Flavored Cream Cheese
How to Make Flavored Cream Cheese
Homemade Lox
Homemade Lox
Homemade Cream Cheese
Homemade Cream Cheese
Arayes: Grilled Meat-Stuffed Pitas
Arayes: Grilled Meat-Stuffed Pitas
Tzatziki Salad Dressing
Tzatziki Salad Dressing
Horseradish Pickles
Horseradish Pickles
50+ Pomegranate Recipes
50+ Pomegranate Recipes

Categories

Appetizers
Appetizers
Beverages
Beverages
Bread
Bread
Breakfast
Breakfast
Dessert
Dessert
Gluten Free
Gluten Free
Hanukkah
Hanukkah
Main Dishes
Main Dishes
Passover
Passover
Purim
Purim
Rosh Hashanah
Rosh Hashanah
Salad
Salad
Sauces & Dips
Sauces & Dips
Shavuot
Shavuot
Side Dishes
Side Dishes
Soup
Soup
Sukkot
Sukkot
Vegan
Vegan
Vegetarian
Vegetarian
2026 © What Jew Wanna Eat | All Rights Reserved | Site Powered & Designed by TOSBS | Privacy Policy